81 years telling the story of Portuguese sport. Today, a 360º ecosystem where the passion of millions lives: digital, video and print.
Across the season there are peaks when the whole country stops to watch. Your brand chooses which moments to be in. Filter by competition or sport and explore the calendar.
Indicative calendar for the 26/27 season. Dates and fixtures to be confirmed against the official competition calendars.
This season we are opening territory of our own where brands can be: technology, editorial, video and social. Four fronts, one principle: take the brand to where the audience's attention already is.
Interactive components that increase contact time and create new sponsorable spaces for your brand inside the match.
Minute-by-minute coverage of the big matches, with key moments (goals, plays, decisions) highlighted and open to brand placement.
A countdown to the season's big moments (clásicos, finals, World Cup), building anticipation on the site and across social.
A real-time news line at the top of the site, always visible, carrying the latest breaking sports news.
The site's dark mode, a premium reading experience the audience chooses and values.
A live scores widget with every competition and every sport in one place, present across the whole site.
Our own editorial formats that drive debate, sharing and brand prestige, anchored in 81 years of credibility and a unique archive.
The award that singles out the biggest figure in Portuguese sport each year, under A BOLA's name.
A BOLA's historic award for the top scorer of each Portuguese league season.
Refereeing analysis of the key matches, from the most recognised voice in the country on the subject.
Editorial dossiers around the big moments, drawing on a unique 81-year archive: retrospectives, comparisons between eras, anniversaries.
Luís Afonso's daily strip, published without fail since 6 May 1990. The oldest in the Portuguese press, and now a daily product in digital too.
The editorial format that names the most valuable player of each league matchweek and of the season, using set criteria: goalkeeper, defender, midfielder and forward.
The editorial pick of the best eleven from each league matchweek, a weekly format built on engagement and debate with the audience.
An editorial series that travels the country through sport: clubs, stories and territories, from north to south.
A series about the Portuguese diaspora: the emigrant player and the adventurer.
Our big bet for 26/27. Our own shows, new and returning, each with its own audience and its own brand space. Swipe to see.
Formats marked "New" debut in the 26/27 season. The others return for a new season.
A BOLA's social is not a distribution channel, it is an operation with a scale of its own. A base of 293 million impressions and 4.2 million interactions per month, with peaks above 380 million at the moments that count. Four categories, bought by objective rather than by network.
Everything A BOLA does on social in the 24 hours around a big match, in a single brand space.
Recurring shows with their own host, where the brand signs the format from start to finish.
A BOLA's own series, with the brand built into the concept rather than into a logo.
Reporting and interaction where the fan actually is: in the stands, outside the stadium, in the café and in the comments.
These are not closed packages, they are starting points. Together we choose the competition, what goes in, the weight of each channel and the formats to build from scratch. A BOLA's full coverage is always there, the rest is designed hand in hand with the brand.
What we have done and what worked, by brand objective. Pick a category and open each case.
Case studies by brand objective. Pick a category and open each example.
The 26/27 season is full of moments when the whole country stops to watch. Tell us where you want to be and we will build your presence in A BOLA.
January to July 2026. A BOLA internal data.
YouTube is measured in views rather than impressions, so it does not add up with the other networks. The totals also include residual channels not listed here.